NB The programme can be found in the ‘Faculty-led programmes’ section after accessing the international mobility portal
The Full Immersion Trip - Montana (USA) is an 8-day intensive programme created in partnership with the University of Montana, Accelerate Montana and Montana World Trade Center.
The aim of the programme is to explore and get a deeper understanding of the beer industry in the Mountain West, an area stretching from Oregon to the heart of Montana, one of the richest areas of brewing culture in the United States.
Participants will analyse the business models of the actors in the local beer chain - barley and hop producers, breweries and distributors – and study branding, marketing and distribution strategies used to compete effectively.
Workshops and site visits are included in the programme.
Programme dates:
31 August 2024 - 8 September 2024
Application deadline:
8 April 2024
Target students:
- 1st year of MSc in Management
- 1st year of MSc in Innovation and Technology Management
- Master’s Degree Programme in Business Management
- Recent graduates of the degree programmes listed above (up to 12 months from graduation)