Boston University – Interactive Marketing Communication, Public Relations and Events Management

The three‑week programme focuses on three main thematic areas:

Integrated Marketing Communication (25 hours)
Event Planning and Promotion (25 hours)
Presentation Skills (25 hours).

Attendance at all three courses is compulsory.

Participants will explore strategies and techniques for engaging customers, the key role of events in public relations, and effective public speaking techniques for delivering persuasive presentations.

The programme is open to students from all Faculties, but is particularly aimed at students from the following Faculties:

Economics and Interfaculty
Interfaculty Letters / Economics / Political and Social Sciences
Linguistic Sciences and Foreign Literatures
Political and Social Sciences – recommended for students following the Communication Sciences or Public Communication curriculum
Psychology, recommended for students following the Organisation and Marketing curriculum

In addition to academic activities, two optional weekend excursions are planned.

For students enrolled in the Faculties listed above, the corresponding Cattolica courses eligible for credit recognition have already been identified.

Students must nevertheless apply for credit recognition in accordance with the procedures established by their Faculty.

For reference, the credit recognition arrangements approved for previous editions are provided below.

Faculty of Linguistic Sciences and Foreign Literatures

Bachelor’s Degree

Economics and Business Communication Techniques (8 credits) or 4 credits of Elective Activities
for Languages for Enterprise and for Linguistic Sciences for International Relations: intermediate oral test of English 3 + English Language 3 examination (Language and professional communication) (9 credits)
for other profiles: intermediate oral test of English 3 + 4 credits of Elective Activities

Master’s Degree
International Communication (8 credits) or 4 credits of Training Activities

Faculty of Economics

Bachelor’s Degree
Economics and Business Communication Technique

Master’s Degree
Business Communication

Faculty of Arts and Philosophy - LIMED and CIMO

recognition of a Cattolica exam among the “electives” worth 6 or 8 credits

Faculty of Psychology

recognition of a Cattolica exam among the “electives” worth 8 credits

Language certificates

Only the following certificates obtained from May 2025 onwards are accepted:

B2 First: minimum score of 160
TOEFL iBT: minimum score of 65
IELTS: minimum score of 5.5
Duolingo English Test (DET): minimum score of 100

Cattolica International English language test

If you do not hold one of the certificates listed above, you can take the Cattolica International English language test.

Please note:

When completing your online application, you can select your preferred test date. We recommend choosing the earliest available date to avoid the risk of places filling up.
The test will be held online and can be booked directly during the application process. You will receive the Zoom link by email no later than the day before the test.
You can take the test only once.
If you have already passed the Cattolica International English language test for another study abroad programme since May 2025, you can choose to use your previous result without retaking the test. You must indicate the date of your previous test in your online application.

Degree programme taught in English

Students enrolled in a Cattolica degree programme taught entirely in English can access the programme by submitting a self-declaration of enrolment.

The document can be downloaded from the iCatt portal under Online Student Services – Self-declarations – Enrolment with study plan.
For the purposes of the scholarship ranking, these students will automatically be assigned a B2.2 score.

Further information

Prerequisites FAQ

Accommodation is guaranteed by Boston University.

Further details will be provided at a later date.

€ 6.750

Please note: The fee refers to the 2026 edition of the programme. The updated fee will be announced shortly.

The programme cost includes:

Guidance and support with course enrolment at Boston University
Pre-departure assistance
Insurance and Student Safety Package
Post-return assistance with the procedures for recording exams taken abroad
Enrolment in and attendance at all three courses
Official certificate of attendance, including exam grades
Course materials
Accommodation in a twin room
Meals
Welcome reception and farewell dinner
Site visits
Post-return self-assessment session, “Welcome Back: unpack your experience!”, organised by Cattolica International

The programme fee does not include:

Return flights
ESTA travel authorisation fee ($40) or visa application fees
Two optional excursions to New York City and/or Martha’s Vineyard
Any items not expressly listed as included

Excursions:

Once the number of programme participants has been confirmed, students will have the opportunity to take part in two organised excursions:

Day trip to Martha’s Vineyard
Weekend trip to New York City

Participation is optional, and the costs will be communicated once enrolment has closed.

Cattolica offers 18 scholarships worth € 1400 each.

Please note:

Scholarships are awarded on the basis of academic merit* and paid in the form of a reimbursement.
Students are automatically considered for a scholarship when they enrol in the programme. No separate application is required.
When awarding scholarships, priority will be given to current students, followed by recent graduates.

* For students holding qualifications obtained outside Italy, if no grade conversion has already been recorded in their academic record at Università Cattolica, a default score of 80/100 will be assigned for their secondary school leaving qualification and 90/110 for their Bachelor's degree. No other methods of recognising or converting grades will be accepted.

Fondazione Piacenza e Vigevano Scholarships

Students enrolled in the Faculty of Agriculture, Food and Environmental Sciences at the Piacenza may be eligible for an additional scholarship offered by Fondazione di Piacenza e Vigevano.

Scholarship funds will be distributed equally among all eligible students selected on the basis of merit who complete their enrolment in the programme by 5 April 2027, subject to the availability of funds.

Read the Call for Applications

Selected students will be required to apply for ESTA (Electronic System for Travel Authorization) to travel to the United States.

Students who do not hold Italian citizenship must check whether they are eligible to apply for ESTA. If they are not eligible, they must inform Cattolica International, which will check with Boston University to determine the appropriate type of visa to apply for.

Applications for ESTA (or any other required visa) may only be submitted once students have been admitted to the courses. Further information will be provided after enrolment has closed.

Students must hold a valid passport. Those who do not yet have one should apply for it as soon as possible.

Useful links:

All Università Cattolica students will be covered by an insurance policy.

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